An Outspoken Admissions Dean Reflects on Smoke, Mirrors, and 33 Years in the Field

An Outspoken Admissions Dean Reflects on Smoke, Mirrors, and 33 Years in the Field 1

Pomona College

Bruce J. Poch, former dean of admissions at Pomona College: "Colleges often don't provide a narrative to students to help them figure out what the place is about. It's become very commodified."

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close An Outspoken Admissions Dean Reflects on Smoke, Mirrors, and 33 Years in the Field 1

Pomona College

Bruce J. Poch, former dean of admissions at Pomona College: "Colleges often don't provide a narrative to students to help them figure out what the place is about. It's become very commodified."

Some admissions deans are tight-lipped about what they do, but Bruce J. Poch let words flow. During his 23 years as vice president and dean of admissions at Pomona College, he expressed strong opinions, colorfully, and became one of the nation's most-quoted admissions officials. Reporters flocked to him because he returned calls, explained complex issues, and (it's true) shared memorable quotes.

Over the years, Mr. Poch criticized many players in the admissions realm, including the

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