February 12, 2012
The Secret of Success for a Branch Campus? It's All in the Marketing
Silvia Razgova for The Chronicle
New students arrive at the U. of Wollongong in Dubai for orientation. The Australian university recruits students from across the Middle East, Central Asia, and North Africa.
Dubai, United Arab Emirates
When the global financial crisis hit Dubai, many of the Indian expatriate families whose children went to university here sent them back home. But while sons were leaving, daughters were staying, noticed Raymi van der Spek, executive director for administration and strategic development at the University of Wollongong in Dubai.
How better to attract the attention of female prospective students, he thought, than with a young Bollywood actor? Ranbir Kapoor visited Wollongong in November
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
-
Research
-
Linguistics
-
Advice
